A large regional -scaled exhibition center which has been expected by many businesses for long time, was finally chosen.
International Conference & Exhibition Centre is a joint-venture project between Saigontourist and Phu My Hung Joint-Stock Company in South Sai Gon new city.It includes 4 meeting halls with total area of each about 11.000-12.000 sqm. In comparision with HIECC’s area, only the project’s exhibition centre is sixfold, all means that the centre can hold an exhibition with 1.500-1.800 shopping center pavilions at the same time. The project not only comprises interior exhibition hall, but also has outdoor exhibition area, conference area, office buildings, a 4-5 star hotel. The project was adjusted to change many time, then finally choose the place of Phu My Hung for international exhibition centre. Firstly, Ky Hoa Park was selected to build the international exhibition centre after it has been no longer used for entertainment business. However, in the meeting of city’ s leaders, some ideas that Ky Hoa Park was too small to be suitable for centre, so that a place in Thu Thiem should be chosen.
But it is unable to wait for finishing a bridge acrossing river and new city in this area. Mr Alpha Chen - Phu My Hung‘s Marketing Director said that the project would have other more investors instead of Saigontourist & Phu My Hung.
Both Saigontourist & Phu My Hung Joint-stock Company are negotiating with other companies in conference & exhibition fields to together invest in this centre project. Its total investment capital in first phase is about 25 billions USD and will be commenced at the end of this year with area of 11,7hectares in C2 lot, the new city’s A area.
In the beginning of 2007, the International Conference & Exhibition Centre will be on operation. The Centre is not only for trade business & when the 2nd international exhibition centre in Ho Chi Minh city is built, will create more business opportunities & the city’s development. However, it is not only the commercial opportunities but also good conditions to develop tourist sector which contributes considerably out of the national goods consumption. MICE is a kind of tourism combining with the conference, exhibition & fair which HCM city tends to develop.
Mr. Nguyen Huu Tho - Saigontourist’s General Director says that MICE tourism will bring sixfold - higher value in comparing with normal tourism. “ To develop MICE market, it is necessary to have more enough - large international conference & exhibition centres to attract more foreign businesses & corporations in Viet Nam”, judges Tho.